3D product animation
with a point of view.
Product videos, launch visuals and CGI sequences that make an object feel desirable, understandable and memorable, not simply rendered.
Make the product feel better than a photograph can explain.
A good product animation does more than rotate an object on a clean background. It controls what the viewer notices, how materials feel, when a feature is revealed and how the whole product is positioned emotionally.
I create 3D product animation for brands, agencies and production companies, including hero videos, product launches, packshots, feature-led sequences, abstract material studies and short-form campaign assets. The visual direction can be photoreal, graphic, minimal or deliberately stylised.
The process can cover asset preparation, modelling adjustments, shading, lighting, camera design, animation, simulation, rendering and compositing. For campaigns with multiple outputs, the same 3D scene can also become stills, alternate crops, social versions or additional camera angles without starting from zero.
Hero product videos
Controlled lighting, materials and camera movement for premium product reveals and launch sequences.
Feature visualisation
Exploded views, macro detail, internal movement and visual metaphors that explain a feature without turning the video into a technical diagram.
Campaign systems
A flexible visual world that can produce video, stills, cutdowns and format variations from the same core assets.
Precision where it matters. Freedom where it helps.
CGI gives us control over things that are difficult or impossible to shoot: perfect reflections, microscopic details, impossible camera paths, seamless transitions and repeatable product variations. The trick is knowing when to use that control and when to leave the image simple. My aim is always to make the product feel considered rather than overworked.
The short version is
better watched.
Useful before we start.
Do I need to provide a finished 3D model?
No. A clean CAD or existing model is ideal, but I can prepare and refine assets for rendering when required. The exact scope depends on the source material.
Can one project create both animation and stills?
Yes. That is one of the advantages of a well-built CGI product scene. We can create video, key visuals, packshots and alternate crops from the same visual system.
Can you match a brand or agency art direction?
Yes. I can work from established brand guidelines, references and storyboards, or help develop the visual direction from an earlier brief.
Let’s make something
worth watching twice.
Available for freelance projects, production support and international collaborations.